“Get me out of here!" my wife screamed...

... The flames were engulfing the car and whipping at my face as I tried to free her from the wreckage.

The heat was so strong I felt like my skin was melting.

“HELP ME, I’M STUCK!” Liz wailed, her eyes bulging with fear.

But her huge, 250 pound frame was wedged tight.

She couldn’t get free.

The smoke was thick black and I could barely breathe.

We only had seconds left, and I knew I had to get out first to have any chance of saving Liz.

"Don’t leave me John!"

She cried, as I dragged my own 300 pound body out of the burning car, collapsing in a heap on the ground.

I got to my feet, gasping for air – smoke stinging my eyes.

Seconds later, the car exploded, raining fire and metal all around me.

And that’s the last thing I remember before everything went black.

As I came to in hospital, wrapped in bandages like an Egyptian mummy, those horrifying moments came flooding back.

The fear in my wife’s voice.

The terrified look in her eyes as the fire raged around her.

She must be gone, I thought – trapped by her own belly fat.

The anger swelled inside me.

Anger at how we’d allowed ourselves to get this big…

Anger at our own ignorance – convincing each other that we were “not that fat”.

Anger at the countless diets and weight loss scams that had failed to help us...

As the realization of what had happened set in, my lips began to tremble.

And I burst into tears for the first time since our wedding day, 23 years before.

But if you think my story ends there, think again.

The birth of a fat-melting miracle

Because the worst day of my life would spark the discovery of a secret metabolic “hack”, and a life-changing transformation in my body and health.

I was able to lose 96 pounds of ugly belly fat…

Faster than I could ever imagine, without a single second of exercise, or ever feeling hungry.

And it all started after that terrifying accident, which set off a bizarre chain of events that resulted in me uncovering a truly shocking and disastrous mistake made by our own Government.

… A mistake so huge, so damaging, and so widespread…

That it’s now widely believed to be THE CAUSE of America’s obesity epidemic.

And may have already resulted in pounds of deadly fat being added to your waistline every day, without you even knowing it...

… The good news is, that same discovery would lead me to uncover the Holy Grail of weight loss for both men and women…

Especially for those over 40 years of age

A 100% natural and ground-breaking metabolic ‘hack’ that actually turns ON a hidden fat-burning switch that every person on Earth is born with…

… “Rewires” how the human body processes fat…

… And commands it to stop storing fat on your belly, butt, thighs, or anywhere else, but instead, burn it all off for energy…

Doctors are calling this “the future of fat burning”, and it goes against every weight loss theory ever written. [1]

Yet it’s so powerful, and so easy to do, it’s already been used by 54,893 people and counting, including Hollywood A-Listers, elite bodybuilders and health and fitness gurus...

And new and spectacular success stories are landing in my inbox every day.

The best part is, in less than 3 minutes from now, you’re going to know exactly how to do it for yourself.

How well did this breakthrough fat-burning ‘trick’ work?

In no time at all, I went from a mammoth 278 pounds to the fit and healthy 182 pounds you see before you.

A crazy 35% reduction in body weight.

I felt full and satisfied after every meal.

Yet like clockwork I was shedding pounds of ugly, disease-causing fat each week.

And alongside this incredible weight loss came a whole heap of amazing health benefits too.
  • I slashed my blood sugar levels, and completely reversed my type 2 diabetes.
  • I improved my cardiovascular markers, like blood pressure, cholesterol, and triglycerides.
  • I was bursting with new-found energy.
  • I felt younger, healthier, more attractive and more confident.

In fact, this cutting-edge fat loss trick not only transformed my life; it transformed my marriage too.

Because one of the 54,893 people to have lost weight with this technique, is none other than my wife, Liz.

Yes, to my utter relief and amazement, a few moments after I broke down crying in the hospital, the doctor told me that she’d survived.

It was a gift from God. A miracle. A second chance. Call it what you like.

But Liz survived the explosion.

Thanks to a bizarre one-in-a-million slice of blind luck, which I’ll reveal a little later.

And after her recovery, she joined thousands of other American men and women in using this simple trick…

… Which like me, succeeded in turning her hidden fat-burning switch ON…

The ancient secret to burning fat in your 40s and beyond – backed by hard science

Today, I’m here to tell you that everything you thought you knew about burning fat and losing weight in your 40s, 50s and beyond, can now be thrown in the trash for good.

Because this breakthrough fat-burning discovery is backed by overwhelming proof published in dozens of world-renowned medical journals, including the New England Journal of Medicine [2], The European Journal of Clinical Nutrition[3], and many more.

Can you see why I’m so excited to share this with you?

It’s an absolutely HUGE breakthrough!

But it gets even better.

Enjoy a health transformation beyond anything you’ve ever experienced before

Turning this little-known fat-burning switch into the ON position not only triggers rapid fat loss, but as you’ll soon discover, is also clinically proven to:
  • Reduce hunger cravings…
  • Lower “bad” LDL cholesterol…
  • Increase “good” HDL cholesterol and cut the risk of heart disease…
  • Slash blood sugar levels…
  • Reverse type 2 diabetes…
  • Increase energy and physical endurance…
  • Improve brain function, including memory, focus and concentration…
  • Cut the risk of dementia…
  • And even kill cancer cells.

And the best part is, you don’t need to count a single calorie, perform any back-breaking exercises, swallow a single pill, pay for any kind of dangerous surgery, or eat any boring, tasteless, “diet” foods.

In fact, this flat belly secret is so kind to your taste buds, you can burn belly fat while still enjoying the most delicious and satisfying foods America has to offer.

And I’ll be explaining exactly how that’s possible in just a moment.

Plus, during this short presentation I’ll also be lifting the lid on the 3 delicious HIGH-FAT foods that can actually make you skinny.

… And the shocking truth about the “LOW-FAT” food craze that will have you spitting blood.

But before I reveal anymore…

You must read this until the very end – while you still have the chance

You see, my goal is to help one million people to lose weight and change their lives by revealing the secret that will allow them to ‘flip’ their own fat-burning switch to the ON position 24/7.

But it’s already cost me a small fortune to get this message out to the American public.

And I honestly don’t know how much longer I can finance this dream of mine…

Meaning I may be forced to take this presentation down at any moment.

So stay where you are and keep watching while you still can.

Because you’re about to discover that the key to transforming your body into a fat burning machine, 24 hours a day, 7 days a week…

… Is hidden in none other than THIS delicious, crispy piece of bacon.

That’s right. It might sound strange, but…

Inside this mouthwatering bacon rasher lies the Holy Grail of fat loss

And during this presentation, not only am I going to tell you what it is, I’m also going to reveal the bizarre story of how I came to stumble upon it…

A discovery that has already changed the bodies and lives thousands of men and women right across America.

Now, as promised, in just a second I’m going to reveal how I turned my life around after discovering a secret fat-burning “switch” hidden inside all of us.

But before I do, I’d first like to introduce myself.Hi, my name is John Sims.

I live in Atascadero, California, and I’m a Qualified Personal Trainer, Certified Nutritionist, and fat loss specialist.

I’m certified by the National Academy of Sports Medicine (NASM), National Council on Strength and Fitness (NCSF), the American College of Sports Medicine (ACSM) and I’m a member of the National Federation of Personal Trainers.

I’ve also been nominated for the Personal Trainer of the Year Award by the National Strength and Conditioning Association.

Today I weigh a healthy 180 pounds and I barely have an ounce of fat on me.

But as you know, it wasn’t always like this.

How weight gain destroyed my marriage

Not long ago I weighed a hefty 278 pounds and I didn’t look, or feel good.

Things began to get out of control after our kids came along, when finding the time to eat well and stay fit became a whole lot harder.

Once we reached our early 40s, we began to put on more and more weight, particularly around the belly.

I hate to say it, but I was finding Liz less attractive.

But I obviously didn’t mention anything because I didn’t want to hurt her feelings… And I now know that she was thinking the same thoughts about me.

The weight gain meant we were starting to feel more and more self-conscious in front of each other in bed too… to the point where we barely had sex at all.

When we did, I was struggling with performance issues. Which were no doubt linked to my weight, and the way I felt about myself.

This resulted in me comfort eating, which created a vicious cycle.

By the time I’d hit my mid-40s, I’d been diagnozed with type 2 diabetes, high cholesterol and hypertension.
And I’d suffered a transient ischemic attack, or mini stroke.

The doctor told me that my blood vessels had become clogged, which had restricted the amount of oxygenated blood getting to my brain.

He said I was lucky not to suffer permanent brain damage.

And the culprit, he said, was my weight.

And he wasn’t wrong.

According to a study in Naples, Italy, obese people are 64 percent more likely to suffer an ischemic stroke than normal weight people. [4]

And my wife Liz wasn’t fairing much better.

Her weight had ballooned too. Her blood pressure and cholesterol levels were rising fast.

And she was pre-diabetic.

The hidden fat that could be killing you

But the biggest danger to our health wasn’t just our weight in general…


That’s because this is where the most dangerous type of fat is stored – visceral fat. The life-threatening ‘hidden’ type which collects around your internal organs and smothers them to death.

Visceral fat is toxic to your health, increasing your risk of heart disease, stroke, type 2 diabetes, osteoarthritis, fatty liver, and many forms of cancer. [5 - 9]

Both my wife and I had belly fat.

And according to the Doctor, we were ticking time bombs.

We were shocked, and we knew we’d been given a serious reality check.

But it was nothing compared to what happened next…

A fateful day I will never forget

It was a warm September evening in 2012. And Liz and I had just been out to eat at our favorite restaurant.

We were heading home on the freeway. When out of the blue, smoke started filling the car.

Within seconds, flames began leaping from the heater vents in front of us – which we later discovered were caused by an electrical fault.

Liz tried to pull over.

But as she veered into the right hand lane, a lorry smashed into us from behind, sending our burning car hurtling into a ditch.

Red hot flames poured in like waves of water, and black smoke filled our lungs.

“GET OUT LIZ!” I screamed in panic.

But she couldn’t.

We’d landed in the ditch with the bonnet of the car pointing up.

Liz wasn’t just fighting against gravity. She was fighting against 252 pounds of her own body weight.

“I CAN’T GET OUT JOHN!” she screamed. As she frantically tried to pull herself up.

But it was impossible.

She was too heavy

The steering wheel was crushed right into her belly.

I could feel the skin on my legs burning. And I knew I had to get out first to save Liz.

Battling against 300 pounds myself, I had to use every ounce of strength to drag myself up and out of the passenger side door, collapsing in a heap on the ground.

I tried to get to Liz, but I could barely see through all the smoke.

And that’s when the explosion happened. And everything went black.

So how did Liz make it out?

Well, by the grace of God, an off-duty policeman had seen the accident and got out of his car to help.

He’d raced over to the side of the road. And dragged Liz out of the car seconds before the explosion, risking his own life to save hers.

As Liz and I recovered in hospital over the following days, we knew that we were lucky to be alive.

And if this wasn’t a message that we needed to lose weight, nothing was.

We both knew that God had given us a second chance. And we weren’t about to waste it.

After recovering from the car accident, Liz and I made a pledge that we would lose weight together.

The weight loss journey begins

Over the next three years, we must have tried dozens of diets and “celebrity” weight loss programs.

I mean we tried everything: souping, juicing, horrible green smoothies that made us want to vomit…

Some of the diets were bizarre, and basically involved starving ourselves.

We were hungry all the time, miserable and the cravings were intense.

But despite all the sacrifice and hard work, nothing worked.

Often we’d lose some weight and get all excited. But within weeks not only would the weight pile back on, but we’d somehow end up even bigger.

Because in most cases, the diets were impossible to stick to.

As time went by, we both began to suffer.

It was brutal

They say you can’t truly love someone until you love yourself.

And I think that was true for Liz and I.

We both hated the way we looked and felt. And because we were so unhappy in ourselves, we started to argue a lot. And our marriage began to fall apart.

Eventually we broke up. And I decided that I should be the one to move out.

It meant leaving my kids behind. And the months that followed were some of the worst of my life.

I fell into a deep depression – a kind of black hole of worthlessness.

It’s embarrassing to admit it, but…

I was so depressed I wanted to kill myself

But I didn’t have the guts.

I was so messed up that in my warped mind I decided to punish myself by trying to get even fatter.

If I wanted to die, I might as well go out with a bang, right?

It’s stupid I know. And I’m ashamed to talk about it. But I decided to find the FATTIEST foods I could, and binge on them to see how big I could get.

I just didn’t care anymore.

It was a crazy decision.

But here’s the thing…

My bizarre suicide ‘attempt’ would spark the discovery of the human body’s secret fat-burning switch

… Which I’ll reveal in just a moment.

I pigged out on marbled beef steaks…

Roasted chickens covered in their crisp, fatty skins…

Richly larded pork chops…

Sausages, greasy bacon rashers, fried eggs, butter, cream and cheese.

I mean, I went to town.

After two weeks of eating like this, I woke up in my messy motel room, unshaven and stinking like a garbage can. And decided to check the scales to see how much weight I’d gained…

And that’s when I got the surprise of my life

Not only had I not gained ANY weight.

I’d actually lost 6 pounds.

But more than that, I felt a lot better too.

I seemed to have more energy and focus.

And my blood pressure and blood glucose levels had actually gone DOWN.

I couldn’t understand it, so I decided to do some digging.

I hunted down an old friend of mine from college, Chris Gardner, who was now working as an independent medical researcher at Stanford University.

He’d been involved in researching metabolic function and weight loss for almost 20 years…

… What he told me next would change my life forever


“I think you may have accidentally turned on your body’s hidden fat-burning switch”, said Chris, laughing.

“My what?” I replied, confused.

Over the next 40 minutes, Chris explained that inside every human body is an invisible switch, which when turned on, can transform your body into a fat-burning machine in a matter of days. And keep it that way.

“Anyone can do this”, he said, “simply by eating a HIGH-FAT diet.”

I couldn’t believe what Chris was saying.

“But I thought eating fat would make me fat”, I said, confused.

“No, it’s the exact opposite”, replied Chris.

“Dietary FAT is the key to weight loss, and always has been”.

“The war on fat is the biggest mistake in the history of nutrition”, he continued…

So, why do people still think that fat makes us fat?

A true story that might make you angry

Back in the 1970s, scientists believed that saturated fat found in foods such as eggs, cheese and meat could raise LDL, or “bad” cholesterol.

And LDL cholesterol was linked to heart disease.

So their theory was that saturated fat caused heart disease.

It was a simplistic theory based on flawed data that has now been completely debunked.

But at the time, this line of thinking led the US Government to publish the first set of dietary guidelines in 1977, calling for a reduction in dietary fat.

Even worse, one of the top goals listed in those dietary goals was to eat more carbs.

Fat suddenly became public enemy #1 – and carbs were in

Doctors began to base their nutritional advice on the guidelines. And food manufacturers started to develop LOW-FAT products.

The problem was, they found that once you took out the fat, everything tasted like cardboard.

So they replaced those fats with lashings of sugar, sweeteners, chemicals and toxic additives.

In the US, total fat intake decreased by a massive 41% from 1980 to 1997 alone. [10]

Low-fat food swept the nation, and our consumption of carbohydrates exploded skywards.

After all, it was a simple idea for people to understand: fat makes us fat, right?

But it couldn’t have been more wrong

We now know that dietary fats are vital to human health, and actually crucial for weight loss.

But the damage was done.

And the result of these guidelines was to be catastrophic for the American waistline and our general health for the next 40 years.

In fact, according to a recent study by the National Center for Health Statistics, the obesity epidemic in the US started at almost the EXACT SAME TIME as the “low-fat” dietary guidelines were published.

The tragic cost of Government ‘health’ policy

Since the “war on fat” began, the proportion of American adults who are obese has more than doubled. [11]

And shockingly, a total of 3 out of every 4 adults are expected to be overweight or obese by 2020. [12]

What’s worse, according to a recent study published in the Journal of the American Medical Association, nearly 50% of adults living in the U.S. have diabetes or pre-diabetes. [13], [14]

Think about that. That’s 1 in every 2 people.

According to Chris, this surge in obesity and type 2 diabetes is all because our diet radically changed in response to dietary guidelines mistakenly set by our own Government.

After speaking to Chris, my own weight gain, and inability to lose it, was now finally starting to make sense to me.

I’d been following low fat diets for years, and so had Liz.

But I was still confused about how I’d been able to LOSE 6 pounds of fat, simply by eating more fat.

And that’s when Chris revealed the Holy Grail of weight loss…

A secret fat-burning switch hidden inside all of us

“You lost all that weight John, because you reversed the trend that has been making Americans fatter aand sicker since 1977.”

“You ate a HIGH FAT, LOW CARB diet.”

“In fact, you did it so well, I think you accidentally put your body into a state of KETOSIS.”

“What the heck is ketosis?” I asked.

I’d never even heard of it before.

And that’s when Chris explained how anyone can achieve a ketogenic state.

And turn on their body’s hidden fat-burning switch, simply by reversing their carb to fat ratio.

Ketosis: the beginning
(and future) of weight loss


Chris explained that “ketosis” was the human body’s natural state since the dawn of time.

Back then, men and women were lean, muscular and fueled by animal fat.

The carbohydrates of today didn’t even exist.

But then the Agricultural Revolution came along. And breads, grains, pastries, potatoes, cereals and soda quickly became a staple of the American diet.

“Our diet was flipped on its head”, Chris explained.

“Today, we eat carbs all the time, and very little fat, and it’s slowly killing us”, he said.

“How?” I asked…

What Chris said next explained everything that had happened to me, and hundreds of millions of Americans over the last 40 years.

Apparently, because our diet today is so full of carbohydrates, our body has a quick, easy and never-ending supply of fuel in the form of glucose, or simple sugars...

… Which means it leaves our fat stores in place.

So eating carbs effectively STOPS your body from accessing and burning body fat for energy, because it doesn’t need to.

But there’s a bigger problem.

The true cause of belly fat revealed

Every time we eat carbs, it also spikes our blood sugar levels. And insulin is produced to break that glucose down into energy.

But the body doesn’t always use up all of that glucose.

And the glucose that’s not used for energy is converted to glycogen and stored in the liver for future use.

The bad news is, because the American diet is now so carb-heavy, the liver quickly gets full, and we get a kind of “spill over” effect.

The excess glycogen has to go somewhere… So it’s “stored” as adipose tissue, otherwise known as belly fat.


So not only does a low-fat, high-carb diet leave your existing fat stores in place. But it actually accelerates the production of more fat on your body.

This kind of ‘Standard American Diet’, which we’re all now eating, has shifted our metabolism from a natural ‘fat-burning mode’ – which humans enjoyed for thousands of years – into a modern day ‘fat storage mode’.

And with more and more carbs, comes greater and greater blood sugar spikes. And eventually, insulin resistance.

This low-fat, high-carb dietary “switch” is the reason for the obesity epidemic of the last 40 years. And the surge in type 2 diabetes, heart disease, dementia, cancer, and more.

And the U.S. Government is to blame.

So what’s the solution?

Well, the secret to losing weight, and keeping it off, is to force your body to start burning fat for energy, instead of glucose – a process known as KETOSIS.

To do this, all you need to do is reduce your carb intake to a very specific level, which I’ll reveal later, and then replace those carbs with high-fat foods, such as beef, eggs, cream, cheese, butter, and yes… BACON!

Here’s how ketosis works

When you cut your carb intake, your body is deprived of glucose and needs to find an alternative source of energy.

So the liver converts your fat stores into small fuel molecules called “ketones”.

And these ketones replace carbohydrates as your body’s main energy source, hence the term “ketosis”.

On a ketogenic diet your fuel supply is completely “flipped” so that your body runs almost entirely on fat.

Insulin levels are quickly lowered, and fat burning increases dramatically, resulting in rapid weight loss.

In short, your body becomes a fat burner, instead of a sugar burner.

And the entire process is quick, 100% safe, and has been proven to outperform every other diet in over 20 randomized controlled trials –the gold standard of scientific studies. [15 - 21]

And study after study now shows that ketosis creates huge improvements in overall health too, including slashing blood sugar levels and reversing type 2 diabetes [25 - 30]…

In one study, as well as shedding 3 times as much weight as the low fat group, the ketogenic group saw insulin levels drop by a whopping 27% on average.

While diabetes meds were either reduced or eliminated in an amazing 95.2% of participants in just 6 months. [30]


It’s also been proven to lower the risk of heart disease…
[31- 39]

Boost mental focus, concentration and memory... [40 - 49]

Reduce the risk of cancer… [50 - 54]

And increase energy levels and physical endurance… [55]

In fact, your body and brain can easily be fueled 24/7 by your fat stores, allowing you to keep on going like the Energizer Bunny.

For this reason, the U.S. Defense Advanced Research Projects Agency (DARPA) has been investigating ketogenic diets as a secret weapon for boosting soldiers’ mental and physical performance under battlefield conditions. [56]

How does ketosis produce such life-changing health benefits?

The simple reason according to Dr. Gabriela Segura, a Consultant Cardiologist, is that fat – and the ketone molecules that come from it – is a much “cleaner” fuel for your body than glucose – which is actually less stable, damaging to your body, and can reduce your life span. [57]

Imagine filling up your car with cheap, poor-quality gas…

Over time, the engine clogs up, performance suffers, and the car eventually breaks down, right?

Well the human body is the same.

Carbs are your cheap, low-quality fuel.

Ketones are your body’s premium, high-grade fuel.

So much so that Dr. Segura states that both the heart and the brain run at least 25% more efficiently on ketones than on glucose. [57]

Hello fat loss, goodbye hunger

And if you think following a ketogenic diet might be hard work, think again.

That’s because another huge benefit of ketosis is that it eliminates the usual cravings and hunger pangs associated with dieting. [58]

Firstly, because diets high in healthy fats and protein are filling, which means you can go much longer before hunger kicks in.

And secondly, fat takes a lot longer to break down and turn into energy than glucose. Which means it stays in your system longer and gives you a steady stream of energy.

Could it really be THIS easy?

After talking to Chris, and discovering all about the power of ketosis, I was almost angry that I didn’t know about it before.

But also excited about the possibilities…

In the space of one phone call, my entire outlook on life changed.

I now had a purpose.

A mission.

I wanted to lose weight, get healthy and get my wife and kids back. And I now knew exactly what to do.

The problem was, I didn’t know HOW.

As Chris explained, I’d got lucky when I was gorging myself on high-fat foods.

I must have accidentally landed on the precise ratio of fat, carbs and protein in order to trigger ketosis and lose those 6 pounds.

The chances were slim that I’d be able to do it again, he said.

And he was right.

I had no idea what I’d eaten. It was blind luck

I was desperate to get my body back into a ketogenic, fat-burning state.

But I knew I couldn’t do it alone.

So I literally begged Chris for help.

I opened up and told him all about my stroke, the breakdown of my marriage to Liz – who he’d known in high school – and the fact that I barely saw my kids.

I mean, I literally unloaded all of my problems on the poor guy.

And it must have worked – because he eventually agreed to help me.

As it turned out, Chris had his own personal reasons behind his decision too.

His own mother had pre-diabetes. And the doctor had told her that she needed to lose weight or type 2 diabetes would follow.

But despite trying almost every diet on the market, she hadn’t been able to shift an ounce.

The search gets serious

So together, Chris and I set off on our journey to flip the human body’s metabolic state from today’s sluggish, disease-causing “fat storage mode”…

… Into the slim, healthy and disease-fighting “fat-burning mode” of our ancestors.

Chris was more committed than I could ever have hoped, sacrificing his vacation from Stanford to help me, as well as his evenings, and many of his weekends.

He even created a state-of-the-art laboratory in the garage of his house to conduct all of his research.

We knew that some basic ketogenic “diets” already existed.

But they were outdated, and notorious for being impossible to stick to because they were so bland, not to mention overly complicated and confusing.

The last thing we wanted to do was create some kind of boring, hard to stick to “diet” – just like the dozens I’d already tried and failed with.

We wanted to develop a modern, long-term way of eating that was easy, simple to follow, delicious and satisfying.

But it didn’t come easy!

Chris knew that most of the basic ketogenic “diets” out there had a reputation for making people feel like they were going ‘cold turkey’.

After all, after years of eating a low-fat, high-carb diet, a sudden shift to a high-fat, low-carb diet was a huge change for the human body, and was known to result in something called the “low carb flu”.

But Chris’s research had convinced him that a keto “sweet spot” existed.

That is… the perfect ratio of fats, protein and carbs that would trigger ketosis within days – without any side effects at all.

And more importantly, keep the body in a ketogenic, fat-burning state, without leading to hunger.

Chris spent every second of his spare time analyzing and testing thousands of ingredients, and performing hundreds of tests on mice in his laboratory.

But finding the keto “sweet spot” was proving a tough nut to crack.

It was grueling work, and both of us came close to giving up many times.

But then one night, when I was sitting alone in my hotel room, staring at a picture of my kids, and wondering if I’d even be alive to see their 18th birthdays, I got the call that changed everything.

It was Chris.

And he was as excited as I’d ever heard him.

“I’ve done it”, he said…

He’d finally landed on the keto sweet spot: the perfect ratio of fats, protein and carbs needed to trigger ketosis with zero side effects.

But even better, he explained that he’d designed a series of “meals” that contained the exact, ‘down to the gram’ formula that had the power to produce a state of ketosis in as little as 3 DAYS.

And he’d also developed a range of delicious “follow-up” meals designed to keep the body in a state of ketosis indefinitely.

He called the two meal plans the “Launch Phase” and the “Maintenance Phase”.

And according to his data, the final meals he’d created were…

4 TIMES MORE EFFECTIVE than those consumed in previous scientific studies

…Which had already produced incredible results.

All we needed now was someone to put the meal plans to the test.

And naturally, that person was me.

That very same day, I raced down to the local grocery store to pick up all of the ingredients. And then set about following the recipes laid out in the Launch Phase.

Chris had written everything down, step-by-step, for each day. So there was no room for failure.

Being so high in natural, healthy fats, the meals were delicious to eat. And every one left me feeling full and satisfied.

After day 3, Chris confirmed that I had entered ketosis.

My body was now beginning to burn fat for energy

On day 4 I began the Maintenance Phase.

This is where Chris introduced a wider variety of high-fat foods and proteins into the meal plan to make it as easy as possible to stick to.

These included three of the best high “fat”, low carb ketogenic foods you can eat…


Which are rich in monounsaturated fatty acids. And have been shown to prevent belly fat, reduce "bad" LDL cholesterol and triglycerides, and increase "good" HDL cholesterol… [59], [60]


Which contain only 1 gram of carbs, and studies show trigger hormones that increase feelings of fullness and keep blood sugar levels stable, leading to lower calorie intakes for up to 24 hours. [61], [62]

And coconut oil

Which contains a combination of healthy medium-chain triglycerides and lauric acid, which studies have shown can actually promote a sustained level of ketosis. [63], [64]

Did it work?

Well it was during this “Maintenance Phase” that something remarkable happened.

Within a matter of weeks, my waistline and health was completely transformed.

I lost 4 inches of toxic belly fat.

My “bad” LDL cholesterol and triglycerides plummeted.

And my "good" HDL cholesterols started to rise.

My blood pressure came down.

My sleep improved and my energy levels soared.

My mood was better.

My mind was clear and sharp, like a “fog” had been lifted.

And my blood glucose levels came tumbling down… Because my body no longer needed to pump out insulin to deal with blood sugar spikes caused by a carb-heavy diet.

Before I knew it, my diabetes had shifted into reverse. And the doctor said the meals were working so well, there was no need for my meds anymore.

In the space of just 12 weeks I lost an incredible 36 pounds

I felt better than I had in years.

Even Chris was shocked at the speed of the improvement – and could barely believe how well his protocol had worked.

The next day, I returned to the family home, desperate to show Liz how much I’d changed.

I’ll never forget the look on her face as she opened the door.

I begged her to take me back, and told her that she HAD to try the meal plans for herself.

And after I agreed to a list of promises as long as my arm, she finally agreed to both.

Within 3 days, Liz entered a state of ketosis herself, and began to burn belly fat just as quickly.

In fact, she lost weight so fast her friends couldn’t believe she hadn’t had surgery.

As Liz’s weight fell, her mood, confidence and self-esteem rose.

She was bursting with new-found energy, and looked and felt years younger.

We both felt happier and more attractive. And began to look at each other like the day we first met.

We couldn’t keep our hands off one another, and our sex life was better than ever.

And over the next few months, my transformation gave me the confidence and motivation to take courses, get qualified and start my own business as a personal trainer, nutritionist, and weight loss specialist – which I’m still running today.

But let’s back up a bit…

Because despite the results we’d had, Chris was still a scientist.

He wanted to see more proof that his protocol worked

So we agreed to set up a private website where a group of 174 carefully chosen people could download the protocol.

We chose the subjects mainly based on age, because Chris had discovered that the best results were seen in men and women over the age of 40…

… Because this was when the metabolism typically begins to slow down, blood sugar levels increase, and belly fat starts to accumulate.

The results were better than either of us could ever have hoped.

Within a matter of weeks, 100% of volunteers reported significant fat loss from the belly…

As well as huge improvements in energy, brain function, cholesterol, blood pressure, blood sugar, physical endurance, and a dramatic reduction in hunger and cravings.

As word spread, I began to receive phone calls, emails and letters from volunteers and their families desperate to thank me.

And I had men and women contacting me from as far as Canada, England, Australia and South Africa – pleading with me to put the protocol online.

It was clear that I couldn’t keep the program to myself any longer

So over the last 3 months, myself and Chris have worked tirelessly to test, tweak and refine the protocol even further.

And we’ve now created a 100% safe, all-natural, and completely “done-for-you” system that has the power to ‘flip’ your metabolism from fat storage mode into fat-burning mode in as little as 3 days…

… Allowing you to shed belly fat and transform your health and vitality in a matter of a few short weeks.

And we’ve called it…

How to Become a Fat Burner, Not a Fat Storer

Here’s what you get

We’re not going to ask you to pay anything like $997 to get your hands on The Keto Burn Protocol. Even though that’s just a fraction of its true worth.

And call us crazy, but we’re not going to ask you to pay half that.

Or even a quarter for that matter.

You see, all we’re trying to do is cover our costs so we can keep this website running for as long as possible. And hopefully reach our goal of helping one million people to change their lives with this system.

So if you act fast, and click on the button below right now, you can pick up The Keto Burn Protocol for the small, one-time only payment you see below.

When you do, you’ll be taken straight through to our secure checkout page where you can enter your details, and then download the entire program to your computer, laptop, tablet or smartphone within the next 90 seconds.

No small print.

And no catch.

Which begins with The Keto Burn Phase 1 Protocol.

In here you will find everything you need to complete the ‘Launch Phase’.

So you get meal plans for a full 7-days, designed by our team of doctors, certified nutritionists and ketosis experts, including myself and Chris Gardner.

These meal plans have been designed to trigger ketosis as quickly as possible. So your body releases ketone molecules into the bloodstream and starts burning fat for energy, the human body’s premium-grade “fuel”, instead of glucose, the cheap “economy” fuel your body is running on right now.

As I’ve said, in the majority of cases, ketosis can be achieved in much less time than that – in as little as 3 days in fact.

But we’re giving you a full 7 days of meal plans to make 100% sure you get there.

The 7-day Launch Phase Protocol includes 35 recipes covering breakfast, lunch, dinner, desserts and snacks.

You also get a comprehensive breakdown of ingredients, and full shopping lists for the entire week.

So you literally don’t need to do any thinking at all.

Everything is done for you, and laid out on a plate…

After you achieve ketosis, it’s then time to move onto Phase 2: the Maintenance Phase.

In here you will find a complete 30-day protocol for maintaining a state of ketosis, so you can unlock your body’s full fat burning powers.

Once again, you get 30 days’ worth of Keto Burn meal plans.

That’s a massive 150 recipes in total, again covering breakfast, lunch, dinner, desserts and snacks.

And each one comes with detailed preparation instructions, and full shopping lists.

Enjoy easy-to-make, delicious fat-burning recipes

And if you’re thinking that these recipes are going to be boring and repetitive, you couldn’t be more wrong.

I wouldn’t have been able to follow some kind of bland and tasteless “diet” – and I don’t expect you to either.

Which is why Keto Burn is nothing like a diet.

It’s the complete opposite in fact.

Because not only are the meal plans packed full of filling and satisfying recipes, they all taste incredible.

Think I’m exaggerating?

Then check these out…

You’ve got pancakes in sticky maple syrup, spicy Buffalo wings, mouthwatering pizzas, and chicken fajitas with a delicious guacamole dip…

Then there’s our pumpkin pie spiced waffles, bacon cheeseburger soup, spicy chicken nuggets, Moroccan meatballs, crispy curry rub chicken thighs…

Not to mention delicious, lip-smacking desserts like coffee cake, strawberry ice cream, New York style Lemon cheesecake, peanut butter chocolate fat bombs, cinnamon twists…

And that’s just the beginning.

There’s so much variety, and so much choice.

And all you need to do to start reaping the benefits is to simply pick up these ingredients from your local grocery store, and follow the recipes.

It really is that simple.

How much is
The Keto Burn Protocol?

Before I answer that, you shouldn’t be thinking of this as a cost at all.

This is an investment in your health and happiness.

And let’s be honest, that’s the most important investment you could ever make.

After all, I’m not just talking about burning belly fat, losing weight and looking better.

I’m talking about slashing your risk of heart disease in a matter of weeks…

Protecting yourself against type 2 diabetes, degenerative brain disease, and cancer…

And increasing your energy levels, improving your mood, and boosting your confidence and self-esteem…

Which can have a dramatic impact on your happiness and overall quality of life.

Do nothing on the other hand, and carry on as you are, eating today’s Standard American Diet full of low-fat, high-carb foods, and you’ll not only be getting fatter…

But you’ll be opening the door to heart disease, stroke, type 2 diabetes, Alzheimer’s, osteoarthritis, kidney failure, liver disease, gallstones, neuropathy, and much more.

Meaning you could easily wind up spending your “Golden Years” trapped in a hospital bed, paralyzed in a wheelchair, or staring at a wall in some old folks’ home, unable to recognize your own family.

But ill health won’t just cost you the best years of your life. It will cost you financially too

A recent study published in the Journal of Health Economics reported that obese women spend an additional $3,613 a year in medical spending.

While obese men spend an extra $1,152 a year. [68]

That’s a lot of extra cash you need to find every year, to treat illnesses and diseases that are 100% preventable.

And bear in mind, that’s the average.

It could be much higher.

If you develop type 2 diabetes, for example, which is very likely on a low-fat, high-carb diet that constantly spikes your blood sugar… it will cost you a whopping $283,000 to treat the disease over your lifetime, according to a recent study published in the journal PharmacoEconomics. [69]

That’s a lot of money

And if you don’t think that will ever happen to you, remember that 1 in 2 American adults now have type 2 diabetes or pre-diabetes.

This is the reality facing more and more Americans who have been eating The Standard American Diet. And literally storing up trouble for decades.

But it’s not too late.

You can change things now, get rid of those excess fat stores, and revitalize your health.

And it will probably cost you a lot less than you think.

You see, Chris originally wanted to charge $997 for this system. And even then we knew we’d be massively undercharging.

After all, this isn’t some kind of fad diet that might work… if you’re lucky.

This has been proven time and time again in over 20 gold-standard clinical trials to flip your metabolic switch from fat storage mode, to fat burning mode…

… And literally turn your body into a fat-burning machine 24/7…

… Transforming almost every aspect of your health in a matter of weeks.

And remember, The Keto Burn Protocol is so advanced, so sophisticated, and so easy-to-follow, it’s at least 4 TIMES MORE POWERFUL than the programs used in the earlier scientific studies I talked about.

So I’m sure you can see just how much value is present in this system.

But here’s the really great news

Chris and I didn’t create this system to make money.

To be honest, that was literally the last thing on either of our minds when we set out on this journey.

And it’s certainly not a motivation now.

So here’s the deal…

We’re not going to ask you to pay anything like $997 to get your hands on The Keto Burn Protocol. Even though that’s just a fraction of its true worth.

And call us crazy, but we’re not going to ask you to pay half that.

Or even a quarter for that matter.

You see, all we’re trying to do is cover our costs so we can keep this website running for as long as possible. And hopefully reach our goal of helping one million people to change their lives with this system.

So if you act fast, and click on the button below right now, you can pick up The Keto Burn Protocol for the small, one-time only payment you see below.

When you do, you’ll be taken straight through to our secure checkout page where you can enter your details, and then download the entire program to your computer, laptop, tablet or smartphone within the next 90 seconds.

No small print.

And no catch.

Get Keto Burn today with zero risk

Now, if you’re still feeling a skeptical, I completely understand.

After all, since the 1970s Americans have almost been brainwashed into believing that ‘fat is bad’, and low-fat food is the way to lose weight and improve our health… When in reality, it’s completely the opposite.

So here’s what I’m going to do…

If you’re still a little unsure about everything you’ve just seen and heard, I’m going to let you order today at absolutely no financial risk to yourself whatsoever.

Instead, I’m taking on 100% of the risk by giving you a 60-day money-back guarantee.

That means you can put The Keto Burn Protocol to the test for a full 60 days…

… Which will be more than enough time to achieve ketosis…

… Turn your body into a fat burning machine…

… And experience the full health-enhancing effects of the system.

And if you’re not 100% satisfied with the results you achieve, or you simply change your mind for any reason at all…

…Then all you need to do is shoot me an email and I will refund every cent of your investment, with no questions asked.

And to show you how much faith I have in my program, you can even keep the entire system, just to say thanks for giving it a try. And for allowing me the opportunity to earn your trust.

So, are you ready to get started?


But before you hit the button…

Low Fat Frauds

As you now know, dietary guidelines set out by our own Government in the 70s spawned the low-fat food craze which, ironically, caused the obesity epidemic that all of us have been paying for ever since.

In this special, brand-new book, I’ve included a comprehensive list of the most popular low-fat foods that you absolutely MUST avoid if you want to lose belly fat, shed weight and get healthy…

… Including one supposedly ‘healthy’ snack you could be eating every day to lose weight… But actually contains a whopping 47 grams of sugar, which is nearly 12 teaspoons. [70]

This book retails at $37, but you’re getting it absolutely free today.

BONUS #2: The Sex Drive Stimulator

Once you’ve burned off that belly fat and shed pounds of ugly, stubborn weight from all over your body, your confidence and self-esteem will be at an all-time high.

And just like Liz and I, you’ll no doubt want to show off your new, slim line bodies to each other in the bedroom.

Which is why I’m also going to give you The Sex Drive Stimulator.

Inside you will discover dozens of powerful and 100% natural aphrodisiacs…

… Including one weird ingredient clinically proven to turbocharge both the male and female sex drives, allowing you and your wife, husband or partner to enjoy maximum satisfaction between the sheets. [71], [72]

Again, this book retails at $37. But for you, it’s absolutely free today.

But that’s not all.

BONUS #3: The Keto Cheat Sheet

In here you will find all of America’s favorite carb-heavy foods accompanied by a delicious keto-friendly option.

So whether your guilty pleasure is cheeseburgers, fries, pizza, ice cream, soda, chocolate cake, Chinese takeout, or anything else, you’ll never have to go without.

Because not only do these keto alternatives taste incredible, you won’t fall off the wagon when you eat them!

The Keto Cheat Sheet is valued at $27, but again, it’s absolutely free today with your order of The Keto Burn Protocol.

That’s well over $1,000 of fat-busting value. Yet you’re getting everything today for the low one-time payment you see below.

And it can all be yours in just 90 seconds from now, completely risk-free for a full 60 days.

How does that sound?

The way I see it, you only really have two options


You can ignore everything I’ve just said, and continue to waste money on celebrity “fad” diets that leave you hungry and miserable.

You can carry on eating toxic low-fat foods that not only fail to burn belly fat, but actually keep your body trapped in “fat storage mode”.

And you can continue to eat a carb-heavy diet, which is scientifically proven to spike your blood sugar, wreck your metabolism, and add deadly visceral fat to your waistline day after day.

And increase your risk of type 2 diabetes, heart disease, Alzheimer’s, and cancer, which will not only cost you financially, but could also cost you the best years of your life.

Or you can choose…


Join the rapidly growing Keto Burn Community…

And invest in a groundbreaking fat loss program that is scientifically proven to flip your metabolic switch…

… Turn your body into a fat burner, instead of a fat storer…

… Encourage it to run on your body’s cleanest, purest and most efficient source of fuel in the form of ketones, rather than cheap and unhealthy glucose…

… And renew and revitalize every aspect of your body and health at the same time, slashing your risk of developing a range of health problems and diseases.

And you can do all this without needing to count a single calorie…

Without having to come up with any recipes of your own…

Without needing to run grueling marathons or sweat buckets in the gym...

And without risking a single penny of your own money.

Because your entire investment is completely risk-free for the next 60 days.

So if you want to lose deadly belly fat fast, shed stubborn pounds all over your body and start looking and feeling years younger in a matter of weeks – then I urge you to act now, and get the Keto Burn Protocol while you can.

Act now or you could
miss out forever…

To be completely frank, the costs of getting this program out to the public have been way higher than I imagined, and I honestly don’t know how much longer I can keep this website running.

So if you walk away now, the chances are it won’t be here when you return.

Remember, humans existed happily and healthily on a ketogenic diet for thousands of years.

It was the lifestyle in which our brains, our hearts and our bodies were nurtured, and how they evolved.

But not anymore.

Ever since our own Government attempted to take control over our diet back in the 70s, obesity levels have doubled…

Alzheimer’s and other forms of dementia have skyrocketed…

A shocking 50% of American adults now suffer from type 2 disease or pre-diabetes…

While cancer rates are expected to surge 57% worldwide in the next 20 years. [73]

These are frightening statistics that are only going to get worse.

And it’s up to you whether you want to join the millions of Americans who right now are circling the drain.

This is your chance to step back from this black hole of obesity, ill health and disease.

To take another path.

And to get back to fueling your body the right way, the way your body was designed to be fueled.

And transform yourself into a happy, healthy, fat-burning machine that you can be truly proud of.

I did it.

My wife Liz did it.

Tens of thousands of other men and women have done it.

And you can do it too.

Thanks to this protocol I’ve been able to completely change my life.

I’m now leaner, fitter, happier and healthier than I’ve ever been.

My marriage is better than ever.

And I have so much energy, I literally don’t know what to do with it all!

So if you’d like to join me, and my 55,000 strong Keto Burn community, then hit the button below, and get started completely risk-free for a full 60 days.

Go ahead and click the button below, and I’ll see you in the members’ area.

Still here?

No problem, I completely understand.

After all, I appreciate it’s a lot to take in. And probably flies in the face of everything you thought you knew about burning fat, losing weight and getting healthy.

So if you’re a little skeptical, I get that.

So I’ve put together a short list of my most frequently asked questions, which I hope will put your mind at rest and give you all the information you need to make the right decision.

Why does The Keto Burn Protocol work so well?

Keto Burn produces such dramatic results because it’s geared to what the human body actually needs to function at its very best.

It’s based on the concept of ketosis, a scientifically proven way to flip your metabolic switch so that your body becomes a fat burner instead of a fat storer.

In short, by consuming high-fat foods, and just a small helping of carbs, your cells will be deprived of glucose, your body’s most easily accessible “low-grade” source of fuel.

Your body will then “switch” its fuel supply to run almost entirely on fat, by producing small fuel molecules called “ketones” – the body’s premium-grade and most efficient source of fuel.

Insulin levels will become very low and fat burning will increase dramatically. Weight loss will become easier, and you will cut your risk of weight related health conditions such as type 2 diabetes, heart disease, Alzheimer’s and cancer.

Will this protocol work for me?


Although results may naturally vary with individuals, human beings all function in the same way…

Which means if you follow the protocol, it will work for you too.

Keto has consistently outperformed every other weight loss program, both in terms of fat loss and overall health benefits in more than 20 clinical trials, often producing three times the rate of fat loss.

And remember, the recipes you’ll be getting here are 4 times more powerful than those used in those clinical trials.

If you want further proof, The Keto Burn Protocol has already worked for 54,893 people and counting, so why would it not work for you too?

And that leads me onto another question that I often get asked…

Will I get my money back if it doesn’t work?

And my answer to that is yes, absolutely.

As I’ve said, there is no reason why The Keto Burn Protocol will not produce life-changing results for you, just as it has for almost 55,000 others.

But should you not achieve the kind of fat loss and weight reduction you’d hoped for, or if you simply change your mind for any reason at all…

All you need to do is send me an email and I will issue you with a full and prompt refund.

And that’s a promise.

And to show you just how confident I am in my program, and that the last thing you’ll be asking for is a refund, I’ll even let you keep the entire product, and your three bonuses, just to say thanks for giving it a try!

Will my details be secure?

Yes, I can absolutely guarantee that your personal information will be 100% secure. We use the latest 256 bit encryption technology, which is like the Fort Knox of internet security. So when you order with us, you have absolutely nothing to worry about.

How long with The Keto Burn Protocol be available for?

My answer to that is that I honestly don’t know.

I’ve already invested a huge amount of money and time in creating this website and keeping it running. And I don’t know how much longer I can continue to keep it online.

So if you want a proven, safe and natural way to turbocharge your body’s fat burning potential, shed life-changing amounts of weight and revitalize your body and health in the next few weeks and months, then I urge you to act now, while you still have the chance.

To get started, simply click on the button below, and I’ll see you on the inside.


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